by: Tiffany Smock
I think we all can remember the first time the iPad commercials appeared and left us confused and annoyed. What use does anyone have for a glorified, bigger iPhone? This, however, was not the start of the tablet era. While not as unique as the iPad, there were e-readers such as the Kindle and the Nook that allowed the public to use portable media in a whole new way. The introduction of e-readers onto the market paved the path for inventions such as the iPad to make their debut appearance.
I myself own a Nook and love it. I've always been a fan of books and vowed never to buy an e-reader for this reason. But there's just something about these e-readers and tablets that has the world hooked. Eventually, the iPad began to grow in popularity as their advertisements really highlighted what it could do and how it could benefit the consumer. Well that and curiosity of course. Who wouldn't want to see what all the hype was about?
Soon after the iPad came the other tablets made by Sony, Blackberry, etc. It seemed that every company wanted a piece of the "tablet invasion."
With all of the tablet hype, the e-reader seemed to take a back seat, until now that is. Enter the new Kindle Fire, set to arrive in stores on November 15. This amazing product has essentially merged an e-reader with a tablet. The Kindle Fire has taken the best characteristics of both devices and made one "do-it-all" product. Now let's ask the obvious question, how can the "old, tired" kindle compare with the success of the iPad and iPad2? Well fear not, Kindle has already thought about it. The Kindle Fire is half the price of the iPad with essentially the same features. This new tablet may just take over the newly discovered market.
Here's a great article with more information on the Kindle Fire! Will you buy one?
http://adage.com/article/mediaworks/amazon-kindle-fire-ignite-tablet-media-consumption/230086/
Thursday, September 29, 2011
Monday, September 26, 2011
First Week of Work
Ray Carter
My first week of work's been pretty interesting. We started off learning most of the computer systems at the station, and we also had to learn where everything's located in the newsroom. It was a very long and interesting day. I never realized how quick television newsrooms work. It seemed like everyone was constantly running around; they produce news almost every hour for several hours in the evening. It's interesting to see how everyone works under pressure.
I've been doing different things at the station, so I really don't have one specific thing that I'm doing. Last week, I was assigned to Metro Mix, and it was pretty fun. We had to set up for the Taste of St. Louis; It was interesting trying to find parking space. I learned about the different Gannett Websites and alot more about the company's new mission into the digital age. It reminded me of alot of the work that I've done with OWL at Purdue. A lot of the Web Producers do similiar work to what's being taught in PW classes that I've been a part of. My web Producer Kristen and I had to come up with different Halloween Events for the College Crowd. I picked a few clubs and Oktoberfest Events that I thought were really cool.
I've also been attending editorial/ web meetings, and they've been really fun. Alot of the reporters and producers have really good ideas during those meetings. Some of those ideas try to incorporate NBC programs with a local angle. During my first meeting, one of the reporters talked about using backpack "gear". It's a more hi-tech way of Fast Track, where the person has to shoot,edit, and prepare the video for broadcast. They asked me future career goals and I told them where my interests where.Based on my Fast Track experience, some my interests changed from being in front of the camera to behind it. I really enjoy shooting video and putting together the newscast.
Today, I had a long shift on the assignment desk, and it was interesting to see what's "newsworthy". It was interesting to see how the Assignment Editors Darrin and Ed determined where to send reporters. They had to help me along the way, because everything moved very quickly. I asked them lots of questions about their work and what exactly everyone's role was in their newsroom. They were very nice and explained television news in more detail. I also got to email scripts to CNN,which was fun! The actress Jennifer Lewis also stopped by for our afternoon show; everyone at the station seemed really excited. I considered it the highlight of my day. I'll update in a few weeks!
My first week of work's been pretty interesting. We started off learning most of the computer systems at the station, and we also had to learn where everything's located in the newsroom. It was a very long and interesting day. I never realized how quick television newsrooms work. It seemed like everyone was constantly running around; they produce news almost every hour for several hours in the evening. It's interesting to see how everyone works under pressure.
I've been doing different things at the station, so I really don't have one specific thing that I'm doing. Last week, I was assigned to Metro Mix, and it was pretty fun. We had to set up for the Taste of St. Louis; It was interesting trying to find parking space. I learned about the different Gannett Websites and alot more about the company's new mission into the digital age. It reminded me of alot of the work that I've done with OWL at Purdue. A lot of the Web Producers do similiar work to what's being taught in PW classes that I've been a part of. My web Producer Kristen and I had to come up with different Halloween Events for the College Crowd. I picked a few clubs and Oktoberfest Events that I thought were really cool.
I've also been attending editorial/ web meetings, and they've been really fun. Alot of the reporters and producers have really good ideas during those meetings. Some of those ideas try to incorporate NBC programs with a local angle. During my first meeting, one of the reporters talked about using backpack "gear". It's a more hi-tech way of Fast Track, where the person has to shoot,edit, and prepare the video for broadcast. They asked me future career goals and I told them where my interests where.Based on my Fast Track experience, some my interests changed from being in front of the camera to behind it. I really enjoy shooting video and putting together the newscast.
Today, I had a long shift on the assignment desk, and it was interesting to see what's "newsworthy". It was interesting to see how the Assignment Editors Darrin and Ed determined where to send reporters. They had to help me along the way, because everything moved very quickly. I asked them lots of questions about their work and what exactly everyone's role was in their newsroom. They were very nice and explained television news in more detail. I also got to email scripts to CNN,which was fun! The actress Jennifer Lewis also stopped by for our afternoon show; everyone at the station seemed really excited. I considered it the highlight of my day. I'll update in a few weeks!
The Job-Hopper
By: Amanda Norell
As was the case for many of us, the pressure to partake in Operation Resume Expansion began for me early in high school. “Get involved in anything and everything,” was the advice I had initially been given, so I did. I went to callouts, started going to meetings and organizational events, but I began to find that even though I was a member of the club, I wasn’t really getting much out of the experience. Because I was in multiple organizations, it kept me from being really active and really involved. I decided to scale back. While quantity was what had been preached to me as far as resumes go, I wanted to focus more on quality. By doing this I have found that people are more concerned with the amount of time spent and the depth in which you were involved in an activity than with the amount of activities you have participated in.
I was speaking with a family friend a few weeks ago about the current job market and the outlook for college graduates, and a topic similar to this was broached. Some students are finding that they need to start in smaller markets in positions they were not anticipating before they can obtain the one they truly want. Realizing that these jobs are not everything they wanted, they decide to leave for greener pastures and try the next thing on their list. Hopping from job to job, however, could be detrimental down the road. Just as it was with high school clubs, many employers like to see length and depth in past employment. While it may not always be the case, jumping from job to job can be an indicator of unwillingness to commit and irresponsibility. I’m not suggesting that you should hang around your entry-level job for the rest of your life, but cutting out after a few months may not fare well for you later in your job search. So stay committed to what you’re doing, even if it’s not your dream job. I’m not a big fan of clichés, but “good things come to those who wait.”
As was the case for many of us, the pressure to partake in Operation Resume Expansion began for me early in high school. “Get involved in anything and everything,” was the advice I had initially been given, so I did. I went to callouts, started going to meetings and organizational events, but I began to find that even though I was a member of the club, I wasn’t really getting much out of the experience. Because I was in multiple organizations, it kept me from being really active and really involved. I decided to scale back. While quantity was what had been preached to me as far as resumes go, I wanted to focus more on quality. By doing this I have found that people are more concerned with the amount of time spent and the depth in which you were involved in an activity than with the amount of activities you have participated in.
I was speaking with a family friend a few weeks ago about the current job market and the outlook for college graduates, and a topic similar to this was broached. Some students are finding that they need to start in smaller markets in positions they were not anticipating before they can obtain the one they truly want. Realizing that these jobs are not everything they wanted, they decide to leave for greener pastures and try the next thing on their list. Hopping from job to job, however, could be detrimental down the road. Just as it was with high school clubs, many employers like to see length and depth in past employment. While it may not always be the case, jumping from job to job can be an indicator of unwillingness to commit and irresponsibility. I’m not suggesting that you should hang around your entry-level job for the rest of your life, but cutting out after a few months may not fare well for you later in your job search. So stay committed to what you’re doing, even if it’s not your dream job. I’m not a big fan of clichés, but “good things come to those who wait.”
Thursday, September 22, 2011
Updated Facebook (again)
by: Tiffany Smock
Like many of my fellow students, I enjoy going on the social networking site known as Facebook. I spend more time on there than I should and still marvel at how much of a success this website has become. We have all seen the changes that Facebook has gone through over the years and most people lash out because of it. "We liked facebook the way it used to be!" "I don't know where anything is anymore" These are common complaints seen on the site whenever a drastic change has been made.
I am guilty of this too, and oftentimes became frustrated at the new layouts. Why would they change something that has already been established? People know how to navigate the site and you're just making things more difficult for the users. However, as I delve deeper into my advertising classes and research I have changed my mind on how Facebook operates.
Like Coca-Cola, GM, Sony, Verizon, etc. Facebook is still a company. You may not have to pay for it, but there are people working for Facebook just like the previously mentioned companies. You are helping to provide their salaries so naturally they want to make the site as user friendly as possible.
Facebook has recently made another drastic change to their website by adding new applications and changing the layout. What I find fascinating about this change is how they went about doing it. They had conducted research on it for several months and thought of new creative ideas to complete the everyday tasks that users already did. What I think Facebook does really well is listen to their customers and adapt their website to the ever-changing world we live in. In order to keep up with the trends and lifestyles we use today, Facebook needs to be one step ahead of the curve in order to stay successful.
So next time Facebook changes their layout or applications, instead of getting frustrated get excited! You are a part of something that is big and you will help to make the site into something wonderful along the road. Look at the changes in Facebook as an opportunity.
Here's a wonderful article that explains more about the new features: http://www.adweek.com/news/technology/facebook-launches-new-features-music-movies-and-more-135050?utm_source=feedburner&utm_medium=twitter&utm_campaign=Feed%3A+adweek%2Fall-news+%28All+News%29
Like many of my fellow students, I enjoy going on the social networking site known as Facebook. I spend more time on there than I should and still marvel at how much of a success this website has become. We have all seen the changes that Facebook has gone through over the years and most people lash out because of it. "We liked facebook the way it used to be!" "I don't know where anything is anymore" These are common complaints seen on the site whenever a drastic change has been made.
I am guilty of this too, and oftentimes became frustrated at the new layouts. Why would they change something that has already been established? People know how to navigate the site and you're just making things more difficult for the users. However, as I delve deeper into my advertising classes and research I have changed my mind on how Facebook operates.
Like Coca-Cola, GM, Sony, Verizon, etc. Facebook is still a company. You may not have to pay for it, but there are people working for Facebook just like the previously mentioned companies. You are helping to provide their salaries so naturally they want to make the site as user friendly as possible.
Facebook has recently made another drastic change to their website by adding new applications and changing the layout. What I find fascinating about this change is how they went about doing it. They had conducted research on it for several months and thought of new creative ideas to complete the everyday tasks that users already did. What I think Facebook does really well is listen to their customers and adapt their website to the ever-changing world we live in. In order to keep up with the trends and lifestyles we use today, Facebook needs to be one step ahead of the curve in order to stay successful.
So next time Facebook changes their layout or applications, instead of getting frustrated get excited! You are a part of something that is big and you will help to make the site into something wonderful along the road. Look at the changes in Facebook as an opportunity.
Here's a wonderful article that explains more about the new features: http://www.adweek.com/news/technology/facebook-launches-new-features-music-movies-and-more-135050?utm_source=feedburner&utm_medium=twitter&utm_campaign=Feed%3A+adweek%2Fall-news+%28All+News%29
Monday, September 19, 2011
To Feather, Or Not To Feather
By: Amanda Norell
To feather, or not to feather: isn’t that always the question? I’m going to go on a limb and say that the majority of us have seen our share of trendy gals sauntering across campus with feathers of all sizes and colors woven into their locks. It’s the new craze, so hop on board! Right?
Personally, I was drawn to the feather trend from the start, but never got one over the summer when I had the time (and the money; broke college student over here). But lately I had been giving it more thought and decided I was going to go for it. But then I wrote an article for LACD’s September newsletter about business casual dress in the workplace, which led to me getting lost in web discussions about the different levels of professional dress and what is appropriate in certain situations and what is not. Ok, it also led to some shameless online shopping, but I only looked! (Ann Taylor, why are you so timelessly chic?) It also got me thinking: hairstyles are just as important to your professional presentation as attire. Would feathers be seen as acceptable?
I broached this question to Lisa Lambert Snodgrass, Career Development Director for the College of Liberal Arts, to see what a career professional had to say on the matter. I had a feeling that this trend would not be seen as business-friendly, but the answer I received was not the answer I was expecting. Lisa told me that feathers were largely associated with social movements that took place when she was growing up so, in turn, she associated feathers with those movements. She did not tell me not to get one, and she did not tell me that they were inappropriate in our business casual work environment. But what she did tell me, even if indirectly, was something I hadn’t given much thought to before, and really should have. While some styles and trends can cross generational lines, others do not and can sometimes carry generational connotations about which younger professionals are clueless. This, too, got me thinking: certain styles that I see as “cute” and am drawn too may not be seen the same way by members of another generation, especially in the business world.
Like it or not, initial impressions are based on appearance, so even something as seemingly insignificant as a feather in your hair can determine someone’s perception of you, positively or negatively. I’m not saying that everyone will write you off for rockin’ a feather, but you should keep in mind the generation gap and how different styles can look to different people. And you should just want to look professional, too!
Saturday, September 17, 2011
Handling Stress
by: Tiffany Smock
This past week has been one of the busiest and most stressful so far this semester. You know it's bad when you can't even remember what day of the week it is anymore! Balancing college and an internship can be very time consuming as I'm sure many students have come to realize. But don't fret my fellow students! Despite the hectic schedule of this week I have learned some valuable lessons and tips for relieving stress. These tips have come from my mentors, family, friends, and even myself so without future ado here are the tips and tricks I have learned.
-center yourself and relax
This is one that I am trying so hard to master and hope to do so soon. Just take a deep breath and calm your mind down. When you stress your blood pressure rises and you cannot think clearly, making your busy schedule even more crazy. By relaxing your body and mind you can better focus on the tasks that you need to complete.
-write EVERYTHING down
A common cause of stress is a result of not being organized. Make sure you write everything, and I do mean everything down. Write down when you are going to eat, workouts, naps, even your breaks from homework. It may seem ridiculous at first but trust me you'll be grateful for it later. By doing this, you will stay on track and will be guaranteed a less stressful life.
-take a break every now and then
Now this is one that every college student falls prey too. And we've all heard the advice time and time again: do not sit and study for hours, split your time into intervals it will be much more productive. But as we all know, this rarely ever happens. We most often times sit for hours doing homework and studying to just get it all done and out of the way. However, this is actually hurting you more than it is helping you. Your brain needs a break too as well as your muscles. Staying in a sitting position for too long can make your muscles go stiff and focusing too hard on homework can give you the brain-dead syndrome. So make sure that you give yourself time away from your homework to relax and refresh.
-make time for fun!
I said earlier about writing everything down in your schedule, but don't forget to throw in something that you love to do. Whether it be listening to music, watching t.v., riding your bike, hanging out with friends, reading a book, or simply just walking outside. Doing something you really enjoy can really lighten your mood and help you to step away from your stress. And don't worry about what you have to get done, just enjoy what you love to do!
I really hope that these tips have helped and that all my fellow students become less stressed and more balanced.
This past week has been one of the busiest and most stressful so far this semester. You know it's bad when you can't even remember what day of the week it is anymore! Balancing college and an internship can be very time consuming as I'm sure many students have come to realize. But don't fret my fellow students! Despite the hectic schedule of this week I have learned some valuable lessons and tips for relieving stress. These tips have come from my mentors, family, friends, and even myself so without future ado here are the tips and tricks I have learned.
-center yourself and relax
This is one that I am trying so hard to master and hope to do so soon. Just take a deep breath and calm your mind down. When you stress your blood pressure rises and you cannot think clearly, making your busy schedule even more crazy. By relaxing your body and mind you can better focus on the tasks that you need to complete.
-write EVERYTHING down
A common cause of stress is a result of not being organized. Make sure you write everything, and I do mean everything down. Write down when you are going to eat, workouts, naps, even your breaks from homework. It may seem ridiculous at first but trust me you'll be grateful for it later. By doing this, you will stay on track and will be guaranteed a less stressful life.
-take a break every now and then
Now this is one that every college student falls prey too. And we've all heard the advice time and time again: do not sit and study for hours, split your time into intervals it will be much more productive. But as we all know, this rarely ever happens. We most often times sit for hours doing homework and studying to just get it all done and out of the way. However, this is actually hurting you more than it is helping you. Your brain needs a break too as well as your muscles. Staying in a sitting position for too long can make your muscles go stiff and focusing too hard on homework can give you the brain-dead syndrome. So make sure that you give yourself time away from your homework to relax and refresh.
-make time for fun!
I said earlier about writing everything down in your schedule, but don't forget to throw in something that you love to do. Whether it be listening to music, watching t.v., riding your bike, hanging out with friends, reading a book, or simply just walking outside. Doing something you really enjoy can really lighten your mood and help you to step away from your stress. And don't worry about what you have to get done, just enjoy what you love to do!
I really hope that these tips have helped and that all my fellow students become less stressed and more balanced.
Tuesday, September 13, 2011
Changes in TV News
Ray Carter
I start work next week, and I'm not doing very much right now. I wondered why our Internship Producer was having our program start a little later then I expected. There was a reason, here's the story.
There's an interesting thing going on in local television. The trend for some stations is to fold their news department or consolidate with another television station; this leaves out a local news voice with unemployed journalists. A lot of people have been critical about media mergers, but the station I'm interning is changing that model.
KSDK-TV recently merged with ABC 30 to start producing newscasts for the station. For about 10 years, Channel 30 decided to forgo low rated newscasts and instead reran old episodes of The Simpsons. Needless to say, this wasn't working out for the station. They decided to have KSDK-TV produce two daily newscasts at 5 PM and 10 PM competing directly with each other.
The interesting aspect is that KDNL-TV still keeps separate offices and a studio downtown. Most tourists can usually see the giant 30 sign down the street from the Edward Jones Dome. A lot of people in St. Louis were abuzz with the interest in more daily news to choose from. What would the new newscast look like?
Will we see new or old faces? Will they build a new studio? Most metropolitan markets usually have 3 television stations to choose from when watching the 10 o'clock news. St. Louis now has 4. The Fox station in town decided to follow a similar route by adding in the Local CW Channel 11 News team. They kept all of their on-air staff and expanded Channel 11's newscasts.
This allowed both stations to compete with each other in an odd-way; even at 10 PM.
When going in for my interview, the Internship Advisor Ava sounded really excited about producing the new newscasts.At training, the other interns sounded really excited about the changes. They couldn't stop talking about it. The station has expanded their staff adding between 20 to 30 people, including more interns for the summer and fall.
Channel 5 also decided to break up it's popular morning anchor team of 20 plus years, and add two newscasts at 10 AM And 4 PM. This wasn't very popular. During both of my interviews at the station, countless interviewees all had Art Holiday Scholarship papers (morning anchorman). They gushed over how great of an alum he was to Mizzou. A lot of viewers had some harsh comments about the changes. The station only moved him to anchor the afternoon show. I was shocked that it was a big deal to viewers. People talked to me about it and I hadn't started the intern program yet; I had no comment.
The station went into over drive to accommodate viewers; even politely responding to facebook requests from people. I decided to check out the new changes, and they work well. I think it's a great thing that they're doing, and the new show makes use of the newsroom and outdoor studio. The main anchor Kay interacts around the newsroom and even interviews people via Google+. Soon all the negative comments turned to positives, and I'm sure people will still watch.
I think it's great that media companies want to invest news programming in St. Louis. A lot of people did criticize the station for the cutbacks that it had done a few years ago. A lot of familiar faces seem to disappear. I read a newspaper article that featured our station, and it gave the reason that more people wanted to see more local programming. I think it's a positive thing to see more stations compete, because it gives a broad voice to St. Louis residents. It will be interesting to see how the four stations compete against each other at 10 PM. As for next week we start our first full shift on Wednesday. I'm a little nervous,wish me luck!
I start work next week, and I'm not doing very much right now. I wondered why our Internship Producer was having our program start a little later then I expected. There was a reason, here's the story.
There's an interesting thing going on in local television. The trend for some stations is to fold their news department or consolidate with another television station; this leaves out a local news voice with unemployed journalists. A lot of people have been critical about media mergers, but the station I'm interning is changing that model.
KSDK-TV recently merged with ABC 30 to start producing newscasts for the station. For about 10 years, Channel 30 decided to forgo low rated newscasts and instead reran old episodes of The Simpsons. Needless to say, this wasn't working out for the station. They decided to have KSDK-TV produce two daily newscasts at 5 PM and 10 PM competing directly with each other.
The interesting aspect is that KDNL-TV still keeps separate offices and a studio downtown. Most tourists can usually see the giant 30 sign down the street from the Edward Jones Dome. A lot of people in St. Louis were abuzz with the interest in more daily news to choose from. What would the new newscast look like?
Will we see new or old faces? Will they build a new studio? Most metropolitan markets usually have 3 television stations to choose from when watching the 10 o'clock news. St. Louis now has 4. The Fox station in town decided to follow a similar route by adding in the Local CW Channel 11 News team. They kept all of their on-air staff and expanded Channel 11's newscasts.
This allowed both stations to compete with each other in an odd-way; even at 10 PM.
When going in for my interview, the Internship Advisor Ava sounded really excited about producing the new newscasts.At training, the other interns sounded really excited about the changes. They couldn't stop talking about it. The station has expanded their staff adding between 20 to 30 people, including more interns for the summer and fall.
Channel 5 also decided to break up it's popular morning anchor team of 20 plus years, and add two newscasts at 10 AM And 4 PM. This wasn't very popular. During both of my interviews at the station, countless interviewees all had Art Holiday Scholarship papers (morning anchorman). They gushed over how great of an alum he was to Mizzou. A lot of viewers had some harsh comments about the changes. The station only moved him to anchor the afternoon show. I was shocked that it was a big deal to viewers. People talked to me about it and I hadn't started the intern program yet; I had no comment.
The station went into over drive to accommodate viewers; even politely responding to facebook requests from people. I decided to check out the new changes, and they work well. I think it's a great thing that they're doing, and the new show makes use of the newsroom and outdoor studio. The main anchor Kay interacts around the newsroom and even interviews people via Google+. Soon all the negative comments turned to positives, and I'm sure people will still watch.
I think it's great that media companies want to invest news programming in St. Louis. A lot of people did criticize the station for the cutbacks that it had done a few years ago. A lot of familiar faces seem to disappear. I read a newspaper article that featured our station, and it gave the reason that more people wanted to see more local programming. I think it's a positive thing to see more stations compete, because it gives a broad voice to St. Louis residents. It will be interesting to see how the four stations compete against each other at 10 PM. As for next week we start our first full shift on Wednesday. I'm a little nervous,wish me luck!
Monday, September 12, 2011
Travel All Paths
I am a big believer of the “try everything once” mantra. Well, maybe not everything (I’m looking at you, acid-wash jeans), but definitely most things. I try to live out this motto in all aspects of my life, but perhaps the most important area in which it should be followed is in the career world.
Like many of you out there, I thought I had it all figured out in high school. I liked to read and write; I liked art and magazines; and my friends were always coming to me to edit their research projects and college admissions essays. “Hey,” I thought to myself as I mulled over my strengths and interests. “I’ll go to Purdue, major in communication, and become the editor of Vogue my first year out of college. Easy.” But when I arrived in West Lafayette my world turned on its ear. I realized that there were so many other career paths that I never even considered, and it seemed unfair to close off those roads and stick with my “master plan.”
So instead of closing down those roads, I travelled them. I began in areas that were familiar to me, and started off as a copy editor for the student newspaper. From there it evolved into reporting, writing, and even leading the launch of a branch of an online magazine for college women.
Launching this branch is what helped me expand even more. The responsibilities that accompanied managing a magazine branch were many. In addition to writing and editing, I also coordinated schedules, published content, managed a staff, lead publicity campaigns, and directed social media accounts. Many of these things I had zero experience with prior, so it was a great learning experience. I had noticed that many of the other branches of this publication had organized and hosted events for their schools, and this lead me to my next endeavor: event planning.
I spent the past summer interning for an event planning company in northern Indiana. I worked primarily on the wedding circuit, doing both design and day-of event coordinating. It was one of the best experiences of my life.
While these paths may seem to cross from the artistic point of view, they are all extremely different. Similarities can be seen in each, but had I not pursued each one I would never have known how different they could be.
This is why internships are so important for college students. Not only do they pump up a lackluster resume, they also allow provide a taste for the industry in which the student is interested. It is hard to say if one will truly love their intended career path without being immersed in it prior to graduation.
I’m still testing out different career paths, but I now have a better idea of what I like and what I dislike. So gain as much experience as you possibly can. Whether it is through internships, job shadowing, or even observation, test out as many roads as you can and give everything a fair shot.
Friday, September 9, 2011
The New Age of Print Advertising
by: Tiffany Smock
Print advertising is slowly becoming a thing of the past as most agencies opt for a more digital approach to marketing. We most often see them in magazines or on billboards. But the question remains: are they still effective? Is there a way to make them more effective?
If this kind of advertising was going to compete with the new digital marketing, some drastic changes had to be made. This is exactly what CBS has done. They have introduced new "interactive print ads" to help promote their new shows airing for the fall season. These ads will still be seen in magazines, on billboards, etc. but a new element will allow the viewer to actually see the ad come to life.
"[The] magazine [will] ask readers to dial a "shortcode" on their mobile phones to see the ads come to life. Readers who take the CBS ads up on its offer will receive text messages with links that summon video showing the motionless ads start moving as the actors and actresses begin talking, leading into clips from the shows."
The article features two of these interactive ads and they truly are a step forward in the world of print advertising. I was very impressed by them and hope to see more things like this in the future. I really advise you to read the article as it gives more detailed information than I've provided.
http://adage.com/article/mediaworks/cbs-teach-print-ads-speak/229696/?utm_source=feedburner&utm_medium=twitter&utm_campaign=Feed%3A+AdvertisingAge%2FLatestNews+%28Advertising+Age+-+Latest+News%29
Print advertising is slowly becoming a thing of the past as most agencies opt for a more digital approach to marketing. We most often see them in magazines or on billboards. But the question remains: are they still effective? Is there a way to make them more effective?
If this kind of advertising was going to compete with the new digital marketing, some drastic changes had to be made. This is exactly what CBS has done. They have introduced new "interactive print ads" to help promote their new shows airing for the fall season. These ads will still be seen in magazines, on billboards, etc. but a new element will allow the viewer to actually see the ad come to life.
"[The] magazine [will] ask readers to dial a "shortcode" on their mobile phones to see the ads come to life. Readers who take the CBS ads up on its offer will receive text messages with links that summon video showing the motionless ads start moving as the actors and actresses begin talking, leading into clips from the shows."
The article features two of these interactive ads and they truly are a step forward in the world of print advertising. I was very impressed by them and hope to see more things like this in the future. I really advise you to read the article as it gives more detailed information than I've provided.
http://adage.com/article/mediaworks/cbs-teach-print-ads-speak/229696/?utm_source=feedburner&utm_medium=twitter&utm_campaign=Feed%3A+AdvertisingAge%2FLatestNews+%28Advertising+Age+-+Latest+News%29
Saturday, September 3, 2011
First Internship
by: Tiffany Smock
This fall semester marks the first internship of my college career. And like many of my fellow students, you have been in this same position at least once. I'm sure these thoughts have come into your heads too. How do I make a good impression? What do I need to accomplish? How can I achieve the goals I've set for myself? Along with these questions buzzing around in your head, you also tend to get very nervous. You start to second guess yourself and what you are capable of. Sound familiar? Don't worry you're not alone, it's a very common feeling.
While I've only been at the LACD internship for a couple weeks, I've already learned so much that I hope to share with you. All those feelings about the first internship entered my mind as well and here are some tips to help you get over those fears.
This fall semester marks the first internship of my college career. And like many of my fellow students, you have been in this same position at least once. I'm sure these thoughts have come into your heads too. How do I make a good impression? What do I need to accomplish? How can I achieve the goals I've set for myself? Along with these questions buzzing around in your head, you also tend to get very nervous. You start to second guess yourself and what you are capable of. Sound familiar? Don't worry you're not alone, it's a very common feeling.
While I've only been at the LACD internship for a couple weeks, I've already learned so much that I hope to share with you. All those feelings about the first internship entered my mind as well and here are some tips to help you get over those fears.
- Take a deep breath. You were given the internship so you already achieved your first goal. Don't stress about it anymore, you're already there enjoy it! Give yourself a little pat on the back for accomplishing something you set out to do.
- Never be afraid to ask questions. Your boss/mentor is there for you. They want you to succeed at your internship and carry those skills into your future career. Asking questions is how you advance your skills and learn new things in your internship.
- Use the resources given to you! Your boss/mentor(s) again, are there to help you with your projects/tasks. They are excellent resources for you to use and even if they can't help they know someone who can.
- Do not undermine yourself! I can't stress this point enough! If you hold yourself back you'll never realize what you can achieve.
- Confidence, confidence, confidence. Sadly this is something that I still have to work on myself, but this is perhaps the hardest tip to follow. Have confidence in yourself and what you are capable of doing. Don't just sit there quietly and have other people do your tasks for you. Be proud of what you've done and don't be afraid to show it!
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