In anticipation of Kyle Lacy coming to Purdue and Career Week in general, I have started thinking about my own personal brand and professional identity, especially on the internet. Going into Career Week events, it is important to have an idea of who you are and how you would sell yourself as a professional individual. With our kick-off event being the elevator pitch contest in the Beering Lobby Monday morning, this would be a great opportunity to think about your personal professional brand and how you would incorporate that into an elevator pitch. Kyle Lacy, the author of "Twitter Marketing for Dummies" and more recently "Branding Yourself" will then be speaking on Wednesday about using social media to land a job. We will learn that an online, social media brand is a very important asset when going into the job market. In preparation for these events, I have looked at Kyle Lacy's list of 10 Ways to Maximize LinkedIn for Personal Branding as a resource, and would like to highlight a few points.
1. Complete as much of your profile as possible. Spending the time to fill in that information will allow your connections to not only see all of the great information you have added, but that you took the time to really take advantage of this outlet. Your LinkedIn profile acts as a personal resume that your connections can see without you having to have an opportunity to give it to them, so it is important to do it right.
2.Utilize the recommendation tool. Testimonies are such a strong influence and a great resource to promote yourself. Letting others speak for you can allow your connections to get to know you as a professional, and learn what they can not from your resume content alone.
3. Use the status updates. Taking a moment to update a status keeps your profile in view of your networking connections more frequently. So, when the time comes that that connection may be looking to hire, your name and profile are always fresh in their mind.
No comments:
Post a Comment