In today’s world creativity is everywhere and it is
something you definitely need to outshine the competition. In today’s business
world new ideas, better strategies, and creating something new is always
desired. Creativity is an amazing thing that takes a lot of work to produce but
nothing feels better than coming up with your own original idea. Although
creativity is something that happens in the mind there is actually an overall
planning and preparation that goes into it if you want that powerful lasting
idea.
Before you start drafting or brainstorming, try to
familiarize yourself with a process that will get you from start to end. Ask
yourself questions that will answer the basic needs of your client or project. Imagine
yourself as the customer of your client or project and look at your project
from all points of view. This will give you a sense of what needs to be done so
that your ideas aren’t all over the place.
The creative process is all about balancing the extremes.
When an amazing idea hits you, your fist impulse is go with it but you may be
blinded by the idea that you have something great. When that brilliant idea
comes to you draft it out and put it on paper or the computer and look at it
the next day. Save it for a time when you’re not in the heat of the moment and
have fresh eyes. I know personally, when I create a work of art I am so eager
to start going with my amazing idea but I don’t always feel the same as I did
the next day. It’s all about looking at your ideas from different angles to
push your creativity.
Although that amazing idea may not hit you right away, it’s
important that you don’t force your creativity. Whenever I am looking for new
ideas for projects I always fall into what I call designers block. I just
cannot think of anything good and it is very frustrating. The important thing
here is to find your inspiration and let it come to you naturally. Now I am not
saying to just sit around until something just comes to you, because that most
likely will not happen, but you should go out and find what inspires you. For
example, I try to get out of the house and look at my surroundings, I do
research on similar projects or concepts I am going for, and I simply do a lot
of brainstorming of ideas. Inspiration gives life to your creativity and it’s important
to find what inspires you.
Creativity can be a complex thing and it’s not as easy as
turning on a switch but nothing feels better than coming up with that brilliant
idea for your projects. Learning about yourself and what inspires you is key to
boosting your creative process!
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