Choosing a Color to Represent Your Brand

Written by Sarah Hornsby


Now that Career Week is over and you all have a better understanding on how to succeed professionally it’s time gather everything you have learned and put it into practice.  The first thing to do is to develop your professional brand.  Your brand should be a representation of who you are professionally.  Your brand will speak for you.  This is how future employers will see you, which is why it’s so imperative to spend some time carefully developing your brand.  

A lot of work goes into developing your professional brand.  Afterall, your brand will affect everything you do professionally, including the design of your resume, networking card, etc.  When constructing your brand, it’s important to educate yourself on color psychology.  The colors displayed in resumes, cover letters, networking cards, etc should be chosen for a reason.  The colors you use to represent your brand can either hinder your brand or complement your brand.  For example, if your professional brand is someone who is loyal and trustworthy and you choose the color red to be displayed in your professional documents, then you will probably not be seen as loyal or trustworthy because the color red represents power and ambition.  

The key thing is to develop your brand and choose a color that represents your brand well.  Below is a short list of colors and their meanings:

Red: A warm and positive color associated with our most physical needs and our will to survive.  It exudes a strong and powerful masculine energy.

Orange: The color of social communication and optimism.

Yellow: Considered the happiest color.  It is optimistic and cheerful.

Green: The color of balance and growth.

Blue: The color of trust and peace.

To read in further detail about the colors listed above and color psychology, clink on the link below:

http://www.empower-yourself-with-color-psychology.com/meaning-of-colors.html