Creating an Advertising Campaign

When introducing something new, one wants to create the best advertising campaign possible in order to have their product standout and be successful. However, with today's social media overload and major advertising corporations it is hard to be a successful standout. Creativity and planning are key to have when planning a campaign but there is much more. Julie Burmeister released the article "8 Do's and Don'ts for More Effective Ad Campaigns" and they are as follows.

1. Don't be a follower

Too many advertisers get caught up in what their competitors are doing, assuming their competitors are smarter and in the know.

2. Don't overlook your website

Too many financial institutions focus their efforts on their ad campaigns, and ignore the fact that they have an outdated website.

3. Don't jump on every bandwagon that rolls by

The advertising world is changing constantly, and there’s always some new fad. But that doesn’t mean that every new thing that comes along makes sense for you.

4. Find the benefit

People don’t buy products – they buy the benefits they derive from them.

5. Refine your understanding of your target audience

Most banks and credit unions want to generate more accounts from 18-34 year olds. But rarely do they take the time to get to know this target, and how to relate to them. To begin with, an 18-year-old is very different from a 30-year-old. Therefore, you’ll want to consider each in terms of the products you offer and where you offer them.

6. Clearly define your goals and expectations

You will always have better success with advertising campaign if everyone agrees what each campaign’s goals are from the beginning.

7. Be consistent

Some advertisers feel they have to change their tagline, or their colors, or their look-and-feel every year. Some even think they need to “mix it up” with each new campaign they run — “That’s how we keep it fresh.” But when you do this, you are simply dulling your identity’s ability to build your brand. 

8. Have the courage to stand out

In research, consumers often say that there is very little difference in banks. Imagine how successful you could be if you were different.

For a more in depth description of each "Do's and Don'ts" please visit http://thefinancialbrand.com/31471/8-tips-for-more-effective-advertising-campaigns/