Written by Shelby Oyer
Social media is great for many reasons. It gives us a way to
stay connected with friends, to keep track of what people and organizations are
doing, and can provide us with the opportunity to meet new people.
With the growing popularity of social media, it’s no
surprise that more and more employers are going there first to check out
potential employees.
Here are some tips to help you both look professional to
these employers, as well as how to utilize the many options social media provides
during your job search.
Facebook
-Check your privacy. Set
your profile to private to prevent any unwanted things from being seen and to
keep your account safe from hackers.
-Remove incriminating
photos/statuses. This may seem
like common sense but be sure to double check that no photos of you out
partying with your friends or statuses where you complain about your boss are
present on your page. Even if your page is private, things have a way of being
discovered.
-Do research. Look up companies you’re interested in
working for. “Like” their pages and use the information given to gain knowledge
about the company. Seeing their updates in your newsfeed may give you a recent
piece of information to talk about in an interview, as well.
Twitter
-Follow companies. Search
for companies you’re interested in as well as companies in your related field
of interest and follow them for information and updates.
-Retweet and
favorite. Take it a step further and interact with these companies by
retweeting, favoriting or tweeting back at them. You might just catch their
attention.
-Keep it clean. Make
your picture professional and keep your tweets professional, too. Mention in
your bio what you’re interested in and who you are so companies who take a look
at you (after all your retweeting and interactions with them, naturally) know more about
who you are.
-Follow
internship and job companies. Places like internships.com and many other
sites have Twitter accounts where they regularly post jobs and internships for
you to apply for.
LinkedIn
This is possibly the most important social media site for
you to utilize. If you don’t have an account, make one. Like, today! Employers rely on this site more and more. Plus
it’s basically an online resume for you to refer to, post samples of your work, get references, etc.
-Update your info. Make
your picture professional and make sure all of your information is on there and
up-to-date. Include school activities as well as jobs and post any samples of
your work. LinkedIn is basically an expanded resume where you’re not limited to just one page. Utilize this!
-Get connections/recommendations.
“Connect” with your coworkers (past and present), bosses, friends, RAs,
parents’ friends…anyone and everyone you can think of. You never know who might
be connected to them and see your profile as a result. Also, ask former
employers or coworkers for recommendations. Personalize your requests, too.
-Join and follow. Join
groups on LinkedIn (may I recommend the LACD page? *hint hint*) and follow
companies you’re interested in. This will give you first-hand access to new
information about the companies, including any possible job openings.
-Do company research.
Utilize your groups and who you follow to do research on the companies you’re
interested in. This will always come
in handy in interviews.
Having a strong, professional online presence can greatly
help you in your job search. Not only do these sites allow you access to
information about companies you’re interested in, they also allow those
companies information about you, giving you a leg up on the competition.