Friday, March 30, 2012

Baby Step


By: Yameng Zhang

It has been at least 12 years since we are students. I feel good being a student because I have got used to that. Here is comes, graduation, sooner or later. There is time to wait, but the longer you wait, the scarier it becomes for you to step out. It is time to think about paying back the student loans, moving out of mama’s house and make a living on our own. The first step is the hardest one, but once you get on track, things will start rolling and you will say “hmm, that was easy”.

Measure Measure Measure

Nobody knows you better than yourself. What you have experienced is what made you, so brainstorm about what you’ve been through, what you’ve learnt and what you are proud of. Make a list and discover the skills the list demonstrates about you.
Ask yourself the question—“what do you want to be?” Hopefully you know the answer before you went to college.
Specify what positions you are interested in.
Whatever companies you’d like to work for, put them in your company list. Don’t hesitate to bring them on just because you think they are out of your league. Bring them on, thinking you may get them all.

Click Click Click

Google yourself. Keep one thing in mind—whatever you wouldn’t like your grandma to see, erase them. This doesn’t mean you have to be dull online to get a job, you can be fun and you can be interesting. As long as it says positively about you, it can stay.
Google the companies. Don’t be the one who cannot pronounce the companies’ names right. Be the one who knows everything comes to your dream companies.
Add those companies as your “friend” to all your social networking accounts. Make yourself an active visitor on their pages. It takes time, but you can keep on top of their latest status and you will be noticed.

Tailor Tailor Tailor

Be the matchmaker for you and your dream job. Once you measured yourself and learned enough about the companies, read each job description carefully and make your profile right for the job, tailor your resumes and cover letters to the positions in those companies. The point is to make yourself irresistible to your dream job. 

Keep trying, so you are not the one who gives up, because we all know the rule is“it always pays off”.

Beware of burning bridges

 By: Nora Kish

The old saying goes that it's not what you know, but who you know. The director of LACD, Lisa Snodgrass, told us at our weekly intern meeting this morning that some percentage over 60 (I can't remember the exact number so I don't want to misquote her) of jobs acquired now are through networking and relationships. During Career Week at the etiquette dinner, Anthony Cawdron emphasized the importance of being polite to everyone you come into contact with - you never know who they might be or what kind of impact they can have on your life. I personally believe that you should treat others how you'd like to be treated and this holds especially true once you reach college.

Whether you're super involved with internships, clubs or jobs or not at all,  during college  you meet a lot of people along the way that can influence your professional future. If you don't get a letter of recommendation from a boss or a club advisor, you might seek one out from a professor. The issue there is - what are your relationships with these people like? Would you feel comfortable asking your former boss for a recommendation? Would you be confident they'd give you a stellar review? All the answers to these questions and more are completely in your control.

I held a position for some time that ended up no longer working out. I was not getting what I needed or wanted from the organization and could no longer give them what they wanted or needed from me so I made the decision to leave. In my haste, I certainly burned some bridges. Looking back, I know I couldn't have stayed the rest of the term for the sake of my sanity, but I wish I would have at least had a little more grace and composure when I decided to leave. Now, some of those relationships I once had are tarnished and I cannot get a recommendation that would positively reflect my time there.

I learned a very valuable lesson from that decision and its results - relationships mean more than you think. Some may be fleeting and some may be lasting, but they are all a part of your life and can play a bigger role than you may give them credit for. If you think you don't have to be courteous or even nice to someone because you think they won't play a role in your future, or you'll never see them again, or whatever the case may be, you are wrong. It is often those relationships that you think about that way that end up being valuable and worth nurturing. When it comes to developing your future, you should do what you can to provide yourself with as many options as possible. Be careful not to act in a way toward someone that will limit opportunity; make sure you're the kind of person that someone will want to provide with opportunity.

Thursday, March 29, 2012

Career Conscious Decisions

By: Rebekah Beachum

Last fall, I got my first tattoo. I had thought about it for a while, and finally decided that moment would be a good time to do so. It took some time, but I eventually told my parents that I got it. The first thing my dad said was "Be careful about your future interviews and job. Some employers and even clients will judge you negatively in an instant just because you have a tattoo. Remember that." While I was shocked by his response (he had always said that he greatly disapproved of permanently marking your body in this way and would be disappointed if his children ever did so), he made a great point. What would employers think of my tattoo?

I had gotten it in a fairly obvious location (my wrist), but I had determined it could be easily covered with a watch, bracelet, or long sleeved shirt. It proved easy enough to do this, because even a few of my friends didn't notice for several weeks that I had gotten it. The people I worked with didn't even notice until I decided the environment was safe enough to show them. I was lucky in this aspect: I had thought about the location and realized that my tattoo would need to be covered in the future.

Think about the career you want. Are there many people with tattoos in that field? Are there people with multiple piercings in strange places? Do other professionals in this area have an unnatural hair color or extremely long nails? A graphic designer would less likely be subject to prejudice than an office manager would. Take this into consideration when you're thinking about getting a tattoo or piercing. If your chosen career field is clean cut, think about getting your tattoo in a place that will be hidden, or don't get one at all. Be career conscious in your outward decisions and you'll be one step closer to doing what you love.

Tuesday, March 27, 2012

When Wikipedia Just Does Not Cut It...


By: Maureen Corbett

As college students, I’m sure all of you have had some kind of experience with a research paper. When the topic is related to something you are interested in, this paper can seem like a breeze. But if 17th century pre-colonial artwork or the history of the Cambodian civil war isn’t your cup of tea, research assignments can be extremely difficult. It is hard to motivate yourself to spend extensive time researching a topic that you could care less about. This is where I would be tempted to just Google my topic, click on the first link that appeared, and have all my research come from a single source. However, I have to keep in mind that I am currently attending one of the top schools in the nation, which has countless resources available to me. These resources have the potential to make my research go much more smoothly, and it would be a shame to let them go to waste.

One of the best resources that Purdue has to offer is its online library services. By just going to http://www.lib.purdue.edu/, students can conduct all their research without ever leaving their apartment. The online library lets students do advanced searches through hundreds of different academic databases. There are a plethora of articles, catalogs, and eJournals that are bound to have the information you need for your assignment.  And if for some reason you cannot find a specific book or text that you need, the interlibrary loan system can rent the book from another university and have it ready for you in a matter of days. In addition to this, the library also has a live chat feature which allows students to directly message a Purdue librarian with specific questions. These people are very friendly and enjoy helping students, and they are very good about responding quickly to questions.

Some research assignments require students to discuss and analyze current events, which in this case might render library books useless. For projects such as these, I would recommend that students read the Exponent. This campus newspaper is a great starting place if you are interested in world events. And the good news is that the Exponent targets college-aged readers, so the articles are easy to read and usually pertain to many students’ interests. This can be a very accessible way to get the information you need to complete your paper.

Now imagine that you have completed the paper, but you are still unsure and have a few questions about your writing style. The Purdue Online Writing Lab is a great resource that can help students solve many problems. This website guides students through APA and MLA style, offers grammar and mechanics rules, and provides information about how students can avoid plagiarism. You can also make appointments for tutoring or editing help at one of the several Writing Lab locations on campus. Here students are able to sit down with tutors that can help assist them with their writing. With all these different kinds of resources available at Purdue, there is no question that your next research assignment should be an easy A!

Monday, March 26, 2012

The Ripple Effect of Attitude

By Lauren Farmer

There are a lot of aspects to consider when evaluating your performance as a career professional: relations with others, judgment, dependability, ability to learn, quality of your work, problem solving skills, initiative etc.  The most important quality, that could positively affect the others, is attitude.  I believe if you have a good and positive attitude then the rest will as a result be positive as well.  For example, if you remain positive about your work and are enthusiastic, you will work well with others and will be well accepted by your co-workers.  Your quality of work will be better because your positive attitude will reflect in your work.  It is always better to be happy and enthusiastic rather than negative because it will get you a lot farther in the long run.  So for all you "Debby Downers" out there, stay positive! You will benefit from it in the work place.

Sunday, March 25, 2012

My Experiences

By Michael Mustradi


Albert Einstein once said, “The only source of knowledge is experience.”  Throughout my experiences, I have learned so many lessons and valuable ideas that have shaped me to become who I am today.  Three internships have showed me that learning in the classroom is essential, but it is entirely different to personally experience it.  

My three internships have provided me not only with excellent experience, but they gave me a variety of experiences.  My first true PR experience at Business Solutions Group gave me a taste of what my career may look like.  The owner, Dan, was an ambitious man with a brain full of ideas.  On my first day he said to me, “I will not be giving you much direction so it is up to you to make things happen.”  Since this was my first internship in the field, his words startled me a little.  However, I listened.  I took the initiative to edit the company’s website, fixing grammar mistakes and providing its publics with an even-toned voice.  Later into the internship, as my confidence grew, I worked on the beginnings of a non-profit benefit dinner for Worldwide Impact Now; a non-profit that Dan was thoroughly involved with.

Once my internship with BSG had come to an end and I was back on Purdue’s campus for the 2011 fall semester, I was hungry for more experience.  I wanted to build upon what I had started while at BSG.  This is when I obtained an account associate position with Boiler Communication.  This student-ran PR firm was my best experience yet.  Working with a team, I managed the PR for Operation Christmas Child’s Purdue branch.  I had freedom to do what I thought was best for our client.  Obtaining donations, pitching PSAs, advertising, and administering social media was what I was doing in order to make our event, “Operation Ship a Smile” a success.

While many of my classmates were planning on taking a break during their last semester of college, I was about to take on the most challenging internship I had yet.  I obtained an internship with Purdue’s Liberal Arts Career Development office, working with a team of interns to put together “Career Week”.  This week involved 16 events in a four day stretch.  As donation coordinator, I managed over $2,500 in donations to give away as prizes to students who attend our events.  I am also currently utilizing my editing skills and editing the student career handbook.

During these experiences I have learned many different PR tactics and strategies.  However, I believe that it is not the most valuable things that I have learned.  I have shown that I have been able to take what is given to me and adapt to the situation. 

Friday, March 23, 2012

Post Spring Break

By Yameng Zhang

Spring break is a gift. We go on a trip to get rid of our stresses or crunch at home to take a breath after the tide-scheduled school works. The excitement of spring break has been over for a week, everyone is trying to get back to track on business, because what comes after the break is another round of high pace time chasing hard work.

We are out of the break, but seriously, are we? I don't know what you are at, but I am weirdly feeling low for nothing. Every morning, I know I have to get up but I can hardly get my eyes open. I guess this is what a shrink would call the “post-holiday syndrome”. Feeling blue and finding difficulty to function normally are the most common symptoms. If you are having any of the two symptoms, don’t overact, just follow some tips and you'll be fine.

Make a list
There must be things you need to do and may be they are cluttering your mind. There can be things that start falling apart and errands you need to handle. No matter how bad the situation seems like for you, get yourself together to make a list. List what you need to do in order. Stick to the list, whenever you are done with one thing, cross off it from your list. Believe it or not, when you see the things on your list are being crossed off one by one, you will be half way to your usual rhythm.

Be around people
When you are blue, be away from your blue friends for a while, otherwise both of you may turn bluer. Hang out with colorful people. If you don’t want to talk, just be quite and listen to the laughter, watch their laughing face and squeeze out a reason to laugh. Being alone can only make you bluer if you are already blue, so anyway, go out, find a crowd of laughter and stick around.

Eat like a kid
When I was a kid, chocolate, candies and chicken nuggets were my favorite but my parents never let me have enough. Give yourself a treat. Forget about diet, workout plan and healthy lifestyle. Have something that you are long for as a kid, have some childhood favorite food. Buy yourself an ice cream. I know this trick works almost on everybody.

It is common to take a break and can't get out of it, no worries. If you are blue, try if you can be the bluest one. If you lose your clue of work, don't give up but pick them up and deal with it. If none of these tips work on you, I bet you had a good break.