Updated Facebook (again)

by: Tiffany Smock


Like many of my fellow students, I enjoy going on the social networking site known as Facebook. I spend more time on there than I should and still marvel at how much of a success this website has become. We have all seen the changes that Facebook has gone through over the years and most people lash out because of it. "We liked facebook the way it used to be!" "I don't know where anything is anymore" These are common complaints seen on the site whenever a drastic change has been made.

I am guilty of this too, and oftentimes became frustrated at the new layouts. Why would they change something that has already been established? People know how to navigate the site and you're just making things more difficult for the users. However, as I delve deeper into my advertising classes and research I have changed my mind on how Facebook operates.

Like Coca-Cola, GM, Sony, Verizon, etc. Facebook is still a company. You may not have to pay for it, but there are people working for Facebook just like the previously mentioned companies. You are helping to provide their salaries so naturally they want to make the site as user friendly as possible.

Facebook has recently made another drastic change to their website by adding new applications and changing the layout. What I find fascinating about this change is how they went about doing it. They had conducted research on it for several months and thought of new creative ideas to complete the everyday tasks that users already did. What I think Facebook does really well is listen to their customers and adapt their website to the ever-changing world we live in. In order to keep up with the trends and lifestyles we use today, Facebook needs to be one step ahead of the curve in order to stay successful.

So next time Facebook changes their layout or applications, instead of getting frustrated get excited! You are a part of something that is big and you will help to make the site into something wonderful along the road. Look at the changes in Facebook as an opportunity.

Here's a wonderful article that explains more about the new features: http://www.adweek.com/news/technology/facebook-launches-new-features-music-movies-and-more-135050?utm_source=feedburner&utm_medium=twitter&utm_campaign=Feed%3A+adweek%2Fall-news+%28All+News%29