Personal brand. You’ve heard the term before, but what does it mean? How can you as a student build and develop your own brand before heading out into the professional world? Have no fear, we here at LACD have got you covered. Here are a couple of tips that can help you start working towards perfecting your brand.
First of all, what is personal branding? According to Dan
Schawbel, author of Me 2.0: Build a
Powerful Brand to Achieve Career Success, personal branding is “the process
by which we market ourselves to others.” Not just for established working
professionals, a personal brand is a tool that you as a college student can use
to impress recruiters and snag a dream job. Once you decide what it is that you
want to stand for, represent or be known for, work towards making that
synonymous with your name.
Another way to make yourself standout is by using a resume,
cover letter and business card that use the same font and design scheme. Something
as simple as this builds up a consistent brand image that makes you stand out
to recruiters and potential employers.
For more detailed tips on how to create and develop your
personal brand, check out this article by Schawbel: http://mashable.com/2009/02/05/personal-branding-101/.
Best of luck branding!
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