Instragram has become one of the top social media apps in
the game right now and more and more businesses, artists, and freelancers are
taking advantage of this phenomenon. Popular users are gaining followers by the
thousands and finding a lot of success and networking opportunities. The best
thing about Instagram is that it shares pictures instantly and easily from your
mobile phone. What I enjoy about Instagram is the photo sharing because you get
a clear visual of what’s going on and a picture is worth a thousand words! Many
professionals are using this to their advantage to gain followers, customers,
and networks.
Window-Shopping
Instagram is a great way to showcase products,
merchandise, or even just services. One thing most people don’t know is that
Instagram is also a website where photos are highlighted and organized. This is
a great easy way to set up a portfolio to showcase work. Instagram has made it
very easy to scroll through pictures and view all you have to offer. Viewers
can see what your profile is about in a matter of minutes making it a quick and
easy viewing tool.
Behind the Scenes
Instagram is also a great way to take pictures of you or
your employees working hard on that next project. Give your followers a sneak
peak of what’s to come and get them excited for that next product. One of my
favorite clothing brands always posts pictures of their upcoming designs which always
makes me wanting to see more. Getting a look at what goes on behind the scenes
also helps connect with your followers or customers. It invites your consumers
into your daily life helps connect with them.
Sales/Contests
Instagram is also an easy way to hold contests and spread
your brands name. Having people like, comment, and/or share a photo you post
and then choosing a random winner is an easy way to get more people aware of
your brand and it helps build incentive to follow you. It is also a free way to
get your followers to spread your brand’s name. Posting coupons or sales is
also a good way to get your followers attention. Active users are on Instagram almost
every day and this is an easy way to let them know of any sales or benefits.
Networking
Instagram also allows the ability to share and explore
pictures from all over the world. There are similar accounts to yours and
exploring them is very easy through the use of hashtags. Using appropriate tags
in your posts can help boost awareness of your profile and lead to more
followers from all over the world. I remember earlier this year I helped an
artist from Georgia set up her exhibition and she posted on her Instagram asking
any Indiana followers to come help. About 10 people showed up the same day.
Instagram is also a good way to explore other talented people or businesses. It
is a good way to network and find people that have things in common with you.
From my personal experience, I found a graphic designer from Argentina whose
work I really enjoy. I get a lot of advice and inspiration from him, just
through Instagram. Most businesses are public so it is easy to follow and
connect with them.
So Instagram has many potential ways to build your brand.
It is a great and easy way to connect with your consumers or followers and gain
more recognition. Instagram is unique in that it is a photo sharing service all
over world with so much to explore. Instagram is a great way to gain more
consumers and connect with other businesses like yours with professionals from
all around the world. There are many great ways to use Instagram for
insta-success!
No comments:
Post a Comment