Wednesday, February 5, 2014

Successful Before 30 - Kevin Systrom

By: Maureen Corbett

Today’s successful businessman is Kevin Systrom, the CEO and co-founder of Instagram. With a net worth of over $400 million, most people would say this entrepreneur and software engineer has his life made. But getting to where he is today took a lot of determination and hard work, something Systrom thinks is essential for any success story.

This now 30-year-old Standford grad got his undergraduate degree in management science and engineering. While these degrees are not offered in Purdue’s college of Liberal Arts, I’ve chosen to feature Systrom because Purdue offers a B.A. in Economics which is closely correlated to what Systrom studied at Stanford. After graduation, Systrom got his first internship at the startup Odeo, the company that eventually gave birth to Twitter. He then spent two years at Google before eventually starting his own company to work on developing Instagram when he was 27. Within 14 months of its launch, Instagram turned into one of the most popular social networking sites in the world with over 15 million users.

Systrom claims the secret to his success was making the app user friendly. He said that while working on the project, he really wanted to focus on making Instagram easy for everyone to upload photos and make them beautiful within seconds.

“The lesson I’ve learned is that you need to make sure to always cut what doesn’t work, cut the stuff that isn’t popular, and focus on continually improving your product and your focus.” Systrom said in an interview with the online blog KissMetrics.

To learn more about Systrom and his successes, check out the following links below:


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