The Importance of Networking

Written by: C. Raven Anderson

Most people do not fully understand the importance of networking throughout college and the business world. Networking can be used to help you find a job, change careers, get new business leads, improve your business practices, and even sell products. It comes in many different forms such as online, professional associations, asking friends for introductions or recommendations, and attending career fairs. 

Before, when people started out they were told, "It's not what you know that counts; it's whom you know," that was a reference to the importance of networking. It is a tool that many fail to utilize to gain personal growth in the business world, but if you follow instructions below and make every experience an opportunity to build your network, you will soon have a large network you can use to help you become a better, more professional you.

First, you have to actually go to events or career fairs so you are exposed to professionals in your field. Once at the event the next step is to start up a conversation with a recruiter. Introduce yourself and then make a connection between the recruiter and yourself. Then wrap up the conversation and promise to stay in touch, and do just that. 

Second, you must keep in touch with your contacts. You should write a thank you note after first speaking or meeting with the recruiter. Then you need to follow-up by sending them an updated resume or scheduling a one-on-one informational interview.

Finally, it is important to understand that networking is a continual process. You must be committed to keeping your network strong. You can do this by keeping in touch with the professionals in your network. Send these professionals updates on where your career has taken you and what you have learned. If you keep a strong connection these professionals will be happy for you and possibly offer you advice for your future endeavors. 

A great place to start networking would be the Liberal Arts Career Development Career Week. It runs from Monday February 3rd through Thursday February 6th. There are events such as Resume Reviews, Interviewing 101, many different speakers, and on  Thursday from 11 am to 3 pm is the Career Expo. It is a chance for you to practice networking and hopefully gain some valuable contacts. So come on out to develop a better, more professional you!