Many people dream about owning their own business one day
and many designers have that dream. Most designers however, fail to realize
just how much goes into owning and running a business. Here are some things to
think about, not only for designers but everyone, when starting your own
business.
Education
Designers tend not to be prepared for the business side
of things after they get their degree so it is good to do some research and get
educated on what starting a business is like. Looking into training is
beneficial such as coursework in math, drawing up contracts, marketing to gain
clients, and customer service.
Do it All
When you have a startup business you will find yourself
in more than one job. You have to take care of your employees, clients, and
networks. HR manager, customer service rep, sales manager, and social media
marketer are examples of some things the boss has to do when starting up. It is
important to realize that many of your skills are going to be called upon.
Marketing
One of the most important parts of starting up your own
business is how you market your business. Designers are lucky because they can
create many marketing materials themselves eliminating the need to outsource.
Even if you are not a designer there are still many easy and useful ways to
market yourself. Building your social media a great and quick way to build your
brand and get it out to the world and best of all it is typically free.
Networking goes a long way and building relationships helps spread your name
around. Referrals and recommendations can really boost credibility and client
retention.
Starting a business can be scary but making the right preparation
can help greatly. Owning a business is great for designers but they many are
not as prepared as they should be. With the right knowledge and preparation it
should much easier to handle the business side of design.
reference: http://www.hongkiat.com/blog/handling-the-business-side-of-design/
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