Wednesday, September 3, 2014

The Importance of Portfolios

Portfolios are key in order to be successful when trying to take the next big leap after college. Portfolios contain everything one has worked on throughout their college career or even before. It shows potential employers the talent one has and what they have learned. However, one does not want their portfolio to bring them down whether it contains too many pieces, pieces that are out of date, or too little variation. Here are some tips from Design Sojourn that can help make one's portfolio professional.

1) A portfolio is a story about you.

A lot people say a portfolio is a selling tool. I fully agree. But a portfolio is more than that. If you think of your portfolio as a sales tool, you tend to just focus on execution skills or how many pieces of software you can use. A portfolio should instead tell an engaging story about you. It should show, through your projects, where you are in design, your passions, your goals, and your strengths. A good way to start your portfolio story is to have a 2-sentence summary about who and what you are all about.



2) Have an intro page.

This might be a no brainer, but a well-designed introduction page sets the tonality of your portfolio presentation. Many designers just have a title page at the start that says: “Jack’s portfolio.” That’s not good enough. Expanding from the first point you need to share a little about your background to give your portfolio story more depth. Keep it light though; you are summarizing your design career not writing a biography.


3) Keep the number of projects in your portfolio to between 8-10.

As time goes by, you are bound to build a drawer or a hard drive full of design projects that you have played a part in. The trick is to pick 8-10 of your very best projects for your portfolio. Any more than 10, it gets too many and most people cannot remember what they have seen. Run with less than 8 projects, and your portfolio content feels a little light.

There is one caveat to this number, and that is the number of pages per project. If your portfolio tends to have more pages for each project, you should cut the total number of projects down. If you have fewer pages per project, then you may need to bump the total number of projects up.



4) Ensure that projects in your portfolio are no older than 3 years.

To help make your selection process easier, consider removing projects that are older than 3. A big and extensive design project, could sit in your portfolio for up to 5 years as it probably took more than 2 years to complete, but try to avoid anything pass that timeframe as the work could start to look a little dated. When in doubt, prioritize commercial work over concept or schoolwork.



5) Know the purpose of each project in your portfolio.

Every project in your portfolio should have a purpose, a reason for it to exist in your portfolio. That purpose should be somehow related to highlighting your strengths and ability as a designer. Does this project show your potential employer you can deliver award-winning designs? Is this project all about your 3D rendering skills? Or does this project share a little about your design process? In many cases designers tend to double up projects, for example show a lot of 3D work and as a result unknowingly make their portfolio very 3D heavy. Try to avoid repeating skills and be ruthless in your selection criteria.

To see the full list please visit http://www.designsojourn.com/10-essential-tips-for-creating-that-killer-portfolio/ 

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